The Atomic Bomb in World War II Essay Example For Students

The Atomic Bomb in World War II Essay The atomic bombings of Hiroshima and Nagasaki marked the end to the worlds largest armed conflict. Many debates have surfaced over the ethics of such an attack. The bomb itself caused massive amounts of casualties while the unknown effects of radiation caused many more deaths amongst the survivors of the blast. Despite the ghastly effects of such a weapon, it offered the best choice for a quick and easy defeat of Japan. President Truman, who authorized the use of the atomic bomb, made a wise decision under the circumstances of the war. We will write a custom essay on The Atomic Bomb in World War II specifically for you for only $16.38 $13.9/page Order now The Japanese refusal to surrender, the massive amount of allied casualties involved in invading the Japanese mainland and the ineffectuality of a military blockade in forcing Japan to surrender made the bomb a necessary last resort. There were several conventional methods that were suggested to bring Japan to its knees. These included a naval blockade, an extensive aerial bombardment or an invasion of the island of Japan. Japan posed little or no offensive threat to American forces. Despite this fact the Japanese were the most tenacious and driven of Americas foes throughout the war. The battles for Okinawa, Wake and Guam all were ample testament to the Japanese willingness to die in the face of overwhelming odds. The kamikaze was a perfect example of the Japanese battle attitude. Japanese pilots would strap themselves into planes laden with explosives and fly them into American ships. By the wars conclusion the Japanese kamikaze attacks had sunk 3 aircraft carriers damaged 285 craft and sunk a total of 34. The Japanese also did well in increasing support for the war effort. Both scientist and publicists were in fact powerful instruments inflaming popular hatred against the democratic countries and in regimenting the people into blindly supporting the war of aggrandizement. (p. 100) This resolve would only have been strengthened had American and Russian forces tried to invade Japan. This almost suicidal type of fighting would have resulted in a tremendous amount of casualties for both sides. American casualties alone were projected at 500,000. The amount of deaths caused by an invasion would have easily dwarfed those of the atomic bombings. Air power offered American forces a method of remaining relatively unscathed against the fanatical Japanese military while laying waste to entire cities. This was possible because while Japanese ground forces remained strong, air defenses had been severely weakened. This gave American bombers free reign over the skies of Japan. American bombing raids over Japan were inflicting massive amounts of casualties and causing tremendous damage to Japanese cities. In fact the atomic bombing of Hiroshima or Nagasaki was not as devastating as conventional bombing raids over Tokyo or to previous bombing raids over European cities, most notably Dresden. In March, 1945, our Air Force had launched the first incendiary raid on the Tokyo area. In this raid more damage was done and more casualties were inflicted than was the case at Hiroshima. (p. 99) Therefore it is very plausible that had the atomic weapons not been dropped over Hiroshima and Nagasaki the number of conventional bombings casualties of the continued air raids would have been much greater than those of the atomic bombings. The last credible strategy that would force Japan to surrender would be a naval blockade. This would involve the Navy patrolling the waters around Japan and stopping any supplies from getting through. Japan had sufficient military supplies to fight off an American invasion despite a blockade. This meant that if the blockade were to be successful the Japanese would have to be starved into surrendering. The Japanese mainland could not produce enough food to sustain its massive population for very long. Had a blockade been attempted, any remaining food supplies would have been allocated to the military forces leaving the civilian population to starve. This would have lead to a massive amount of deaths due to starvation amongst the civilian population. .ub2e0d99979b1f7302a211fbd7bc6872e , .ub2e0d99979b1f7302a211fbd7bc6872e .postImageUrl , .ub2e0d99979b1f7302a211fbd7bc6872e .centered-text-area { min-height: 80px; position: relative; } .ub2e0d99979b1f7302a211fbd7bc6872e , .ub2e0d99979b1f7302a211fbd7bc6872e:hover , .ub2e0d99979b1f7302a211fbd7bc6872e:visited , .ub2e0d99979b1f7302a211fbd7bc6872e:active { border:0!important; } .ub2e0d99979b1f7302a211fbd7bc6872e .clearfix:after { content: ""; display: table; clear: both; } .ub2e0d99979b1f7302a211fbd7bc6872e { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ub2e0d99979b1f7302a211fbd7bc6872e:active , .ub2e0d99979b1f7302a211fbd7bc6872e:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ub2e0d99979b1f7302a211fbd7bc6872e .centered-text-area { width: 100%; position: relative ; } .ub2e0d99979b1f7302a211fbd7bc6872e .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ub2e0d99979b1f7302a211fbd7bc6872e .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ub2e0d99979b1f7302a211fbd7bc6872e .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ub2e0d99979b1f7302a211fbd7bc6872e:hover .ctaButton { background-color: #34495E!important; } .ub2e0d99979b1f7302a211fbd7bc6872e .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ub2e0d99979b1f7302a211fbd7bc6872e .ub2e0d99979b1f7302a211fbd7bc6872e-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ub2e0d99979b1f7302a211fbd7bc6872e:after { content: ""; display: block; clear: both; } READ: Mahatma Gandhi and Indian cinema Essay This strategy would have lead only to the death of civilians and not weakened the Japanese military or brought Japan closer to surrender. The side effects of atomic weaponry had not been discovered at the time that Truman gave the order to drop the bomb over Hiroshima. Scientist and military personnel who knew about the atomic bomb were not aware of its radiation side effects. Therefore President Truman was also unaware of these effects when he made the decision to drop the bombs. This is very important because the atomic bomb was seen just as a really, really big conventional bomb. With the information that Truman had been given, dropping an atomic bomb was much like a conventional bombing raid. The atomic bomb provided tactical advantages in addition to its awesome political power. But the atomic bomb was more than a weapon of terrible destruction; it was a psychological weapon. (p.99) Only one plane needed to be fuelled, crewed and maintained. The risk of being shot down was drastically lower that of a squadron of planes needed to wreak the same amount of havoc. We now know of the deadly lasting effects of atomic weaponry, but these side effects were unheard of during the war. To Truman in the military aspect the atomic bomb was no different than ordering a squadron of bombers to level Hiroshima with firebombs. It must be stressed that to Truman the bomb did not fall into the military taboo of chemical weapons or poising wells, but instead appeared to be a very powerful conventional bomb. Before the bombs had been dropped the Japanese government was at a standstill over matters of peace. The roughly equal civilian and military parties were locked in a struggle over surrender. The only way in which surrender could be achieved is if a consensus could be achieved amongst the parties. The military leaders refused to back down, unwilling to accept defeat and dishonor. The massive toll that American bombing attacks were taking on Japan had no effect on the military leaders who ready to fight to the end. Had this deadlock remained the Japanese would have fought until they all starved to death because of a blockade or had been bombed into oblivion. Only when the atomic bombs were dropped the deadlock was broken and peace achieved. This act caused the Japanese emperor to end the political deadlock and demand surrender. He (the Emperor) hardly would have dared to do so until the explosion of the atomic bomb destroyed the argument that Japan could secure a better peace if it continued to refuse to surrender unconditionally. (p. 99) This was a rare event indeed as the emperor traditionally left politics to the politicians. Even thereafter, the Army heads accepted the decision to surrender only because the Emperors openly declared conclusion relieved them of shame and humiliation, and lessened their fear of disobedience by their subordinates. (p.99) The demand for peace showed the amount of political power that the bomb held. For without a doubt it was the atomic bomb that caused Japan to surrender. It was a forceful enough message to prod the normally withdrawn emperor into action for peace. In the unconditional surrender that the United States presented the Japanese government it was demanded that the Emperor be removed from his god-like state of power. Some historians criticized this clause because they felt it might have prevented the Japanese government from deciding to surrender before the atomic bombs were dropped. The Emperor was so highly revered in Japan that his removal would only occur under the most dire of circumstances. The Japanese military leaders would never have allowed this to happen without direct intervention by the Emperor. Even if the United States had agreed to allow the Emperor to stay in power the Japanese would have not agreed to surrender. It was defeat, not the terms of the defeat that the Japanese military leaders so vehemently opposed. .ud87c97c9e18965bbf1d7cf9b5b54b49e , .ud87c97c9e18965bbf1d7cf9b5b54b49e .postImageUrl , .ud87c97c9e18965bbf1d7cf9b5b54b49e .centered-text-area { min-height: 80px; position: relative; } .ud87c97c9e18965bbf1d7cf9b5b54b49e , .ud87c97c9e18965bbf1d7cf9b5b54b49e:hover , .ud87c97c9e18965bbf1d7cf9b5b54b49e:visited , .ud87c97c9e18965bbf1d7cf9b5b54b49e:active { border:0!important; } .ud87c97c9e18965bbf1d7cf9b5b54b49e .clearfix:after { content: ""; display: table; clear: both; } .ud87c97c9e18965bbf1d7cf9b5b54b49e { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ud87c97c9e18965bbf1d7cf9b5b54b49e:active , .ud87c97c9e18965bbf1d7cf9b5b54b49e:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ud87c97c9e18965bbf1d7cf9b5b54b49e .centered-text-area { width: 100%; position: relative ; } .ud87c97c9e18965bbf1d7cf9b5b54b49e .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ud87c97c9e18965bbf1d7cf9b5b54b49e .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ud87c97c9e18965bbf1d7cf9b5b54b49e .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ud87c97c9e18965bbf1d7cf9b5b54b49e:hover .ctaButton { background-color: #34495E!important; } .ud87c97c9e18965bbf1d7cf9b5b54b49e .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ud87c97c9e18965bbf1d7cf9b5b54b49e .ud87c97c9e18965bbf1d7cf9b5b54b49e-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ud87c97c9e18965bbf1d7cf9b5b54b49e:after { content: ""; display: block; clear: both; } READ: Tess Of The Durbervilles Essay Thesis The American public wholeheartedly backed the unconditional surrender of Japan. A Gallup Poll in June had shown that a mere fraction of Americans, only 7 percent, thought he had should be retained after the war, even as a puppet, while a full third of the people though he should be executed as a war criminal. (p.112) In respect of the American lives sacrificed, nothing but unconditional surrender would have sufficed. Unconditional surrender was an objective too long established, too often proclaimed; it had been too great a rallying cry from the time of Pearl Harbor to abandon now, Byrnes insisted. Truman had reaffirmed it as a policy in his first speech to Congress on April 16. (p.112) In addition to these factors a negotiated peace would be tantamount to political suicide. Politically it would be disastrous, Byres was also sure. (p.112) The very idea of negotiation with Japan seemed deplorable the vast majority of Americans. It has also been argued that a demonstration could have been held for Japanese officials on an uninhabited island. This, if it had worked, would have spared Hiroshima and Nagasaki devastation while still revealing the atom bombs fantastic power to the Japanese. Assuming that the Japanese would have even agreed to this, there was no guarantee that the fickle atomic bomb would detonate properly. Assuming that the bomb detonated correctly it would still pose several large problems for America. First and most obvious was that one of the three bombs that were left which were difficult to produce and very expensive to procure had just been used to annihilate an area of no military value at all. Secondly the Japanese might have taken this to mean that the United States lacked the resolve to use such a weapon. Thirdly air defense in cities such as Hiroshima and Nagasaki would have been put on high alert diminishing the chances of a successful nuclear raid. If the bomb failed to detonate, this would spell political disaster for America. Besides looking very foolish, America would have caused even greater diehard sentiments among the Japanese. They (Byrnes and Groves) believed that if it did not come off as advertised, the Japanese would take fresh heart and fight harder and longer. (p.98) Determination to fight to the very end would have grown greatly in the face of that American folly. Had the bomb not detonated properly over Hiroshima its existence would not have been exposed nor would its failure. Falling for several thousand feet the bomb would have reached a terminal velocity of several hundred miles per hour and smashed apart upon impact had the detonator not functioned properly. This was the possibility that the scientist in the Manhattan project could have predict most accurately. President Trumans decision to use atomic weapons on Japanese cities is best described as the lesser of evils. With the options available to him, the atomic bombings proved to have the potential for the least casualties for both sides while ending the war quickly. This policy of maximum violence led to the quick end of the deadlock in Japanese politics. Had such a policy not been used the war could have dragged on for months or perhaps years more with mounting casualties on both sides. The political power of the atomic bomb was unmatched and proved to be the only force that could get the emperor to intervene in Japanese politics and stop the hostilities. The atom bomb proved to be the ultimate ambassador in a war where conventional politics were futile. The Atomic Bomb in World War II Essay Example For Students The Atomic Bomb in World War II Essay The atomic bombings of Hiroshima and Nagasaki marked the end to the worlds largest armed conflict. Many debates have surfaced over the ethics of such an attack. The bomb itself caused massive amounts of casualties while the unknown effects of radiation caused many more deaths amongst the survivors of the blast. Despite the ghastly effects of such a weapon, it offered the best choice for a quick and easy defeat of Japan. President Truman, who authorized the use of the atomic bomb, made a wise decision under the circumstances of the war. The Japanese refusal to surrender, the massive amount of allied casualties involved in invading the Japanese mainland and the ineffectuality of a military blockade in forcing Japan to surrender made the bomb a necessary last resort. There were several conventional methods that were suggested to bring Japan to its knees. These included a naval blockade, an extensive aerial bombardment or an invasion of the island of Japan. We will write a custom essay on The Atomic Bomb in World War II specifically for you for only $16.38 $13.9/page Order now Japan posed little or no offensive threat to American forces. Despite this fact the Japanese were the most tenacious and driven of Americas foes throughout the war. The battles for Okinawa, Wake and Guam all were ample testament to the Japanese willingness to die in the face of overwhelming odds. The kamikaze was a perfect example of the Japanese battle attitude. Japanese pilots would strap themselves into planes laden with explosives and fly them into American ships. By the wars conclusion the Japanese kamikaze attacks had sunk 3 aircraft carriers damaged 285 craft and sunk a total of 34. The Japanese also did well in increasing support for the war effort. Both scientist and publicists were in fact powerful instruments inflaming popular hatred against the democratic countries and in regimenting the people into blindly supporting the war of aggrandizement. (p. 100) This resolve would only have been strengthened had American and Russian forces tried to invade Japan. This almost suicidal type of fighting would have resulted in a tremendous amount of casualties for both sides. American casualties alone were projected at 500,000. The amount of deaths caused by an invasion would have easily dwarfed those of the atomic bombings. Air power offered American forces a method of remaining relatively unscathed against the fanatical Japanese military while laying waste to entire cities. This was possible because while Japanese ground forces remained strong, air defenses had been severely weakened. This gave American bombers free reign over the skies of Japan. American bombing raids over Japan were inflicting massive amounts of casualties and causing tremendous damage to Japanese cities. In fact the atomic bombing of Hiroshima or Nagasaki was not as devastating as conventional bombing raids over Tokyo or to previous bombing raids over European cities, most notably Dresden. In March, 1945, our Air Force had launched the first incendiary raid on the Tokyo area. In this raid more damage was done and more casualties were inflicted than was the case at Hiroshima. (p. 99) Therefore it is very plausible that had the atomic weapons not been dropped over Hiroshima and Nagasaki the number of conventional bombings casualties of the continued air raids would have been much greater than those of the atomic bombings. The last credible strategy that would force Japan to surrender would be a naval blockade. This would involve the Navy patrolling the waters around Japan and stopping any supplies from getting through. Japan had sufficient military supplies to fight off an American invasion despite a blockade. This meant that if the blockade were to be successful the Japanese would have to be starved into surrendering. The Japanese mainland could not produce enough food to sustain its massive population for very long. .ucfc7f0c6a68ef11d907f27a3a42647dc , .ucfc7f0c6a68ef11d907f27a3a42647dc .postImageUrl , .ucfc7f0c6a68ef11d907f27a3a42647dc .centered-text-area { min-height: 80px; position: relative; } .ucfc7f0c6a68ef11d907f27a3a42647dc , .ucfc7f0c6a68ef11d907f27a3a42647dc:hover , .ucfc7f0c6a68ef11d907f27a3a42647dc:visited , .ucfc7f0c6a68ef11d907f27a3a42647dc:active { border:0!important; } .ucfc7f0c6a68ef11d907f27a3a42647dc .clearfix:after { content: ""; display: table; clear: both; } .ucfc7f0c6a68ef11d907f27a3a42647dc { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ucfc7f0c6a68ef11d907f27a3a42647dc:active , .ucfc7f0c6a68ef11d907f27a3a42647dc:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ucfc7f0c6a68ef11d907f27a3a42647dc .centered-text-area { width: 100%; position: relative ; } .ucfc7f0c6a68ef11d907f27a3a42647dc .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ucfc7f0c6a68ef11d907f27a3a42647dc .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ucfc7f0c6a68ef11d907f27a3a42647dc .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ucfc7f0c6a68ef11d907f27a3a42647dc:hover .ctaButton { background-color: #34495E!important; } .ucfc7f0c6a68ef11d907f27a3a42647dc .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ucfc7f0c6a68ef11d907f27a3a42647dc .ucfc7f0c6a68ef11d907f27a3a42647dc-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ucfc7f0c6a68ef11d907f27a3a42647dc:after { content: ""; display: block; clear: both; } READ: On Dumpster Diving by Las Eighner Essay Had a blockade been attempted, any remaining food supplies would have been allocated to the military forces leaving the civilian population to starve. This would have lead to a massive amount of deaths due to starvation amongst the civilian population. This strategy would have lead only to the death of civilians and not weakened the Japanese military or brought Japan closer to surrender. The side effects of atomic weaponry had not been discovered at the time that Truman gave the order to drop the bomb over .

Business Health Check Essays

Business Health Check Essays Business Health Check Essay Business Health Check Essay Analyses the objective a selected service industry (Hotel, Restaurant )(AC. 1) Discuss about the development of hospitality industry based on the industry objectives in context of a chosen hospitality organization) MI : Identify tourism and hospitality development network and explain how they serve to achieve the industry objectives. (Make sure you illustrate your answers with examples from hospitality industry Hotel, restaurant, Travel Tourism, Theme parks) PA. Explain factors that impact on a selected service industry business. AC. 2) (You are required to analyses the indirect and direct effects in which a chosen hospitality organization operates, analyses the environment in a selected arrive Industry) ODL : Imagine you are the Business manager who has been asked to formulate a strategy in line with the environmental changes of tourism and hospitality Sector in ASK. What strategies and policies you would recommend? (Make sure you illustrate your answers with examples from hospital ity industry Hotel, restaurant, Travel Tourism, Theme parks) PA. Determine potential improvements to a selected service industry business. (AC 1. 3) (You are required to support your assessment with the help of operational activities in line with the trend of operations in the hospitality sector e. G. The production line approach and the customer participation approach and its effects on the organizations) PA. Review the effectiveness of a selected service industry business. (AC. 1) (You are required to support your assessment with the help of current service and performance measurement in the modern people centered industry of your choice) AS. Develop plans to improve the elected service industry business, justifying their value. (AC. 2)(You are ARQ aired to support your assessment with the help of service quality and customer retention based on the perpetual map in the odder people centered industry of your choice ) Task two: pass, Merit and Distinction Criteria Questions (1_03) Answer the following is a scenario (Essay format) Task three: Pass, Merit and Distinction Criteria Questions (ALL) Answer the following is a scenario (Class room activity) Scenario Investing in people: at what cost? Amanda Scott, then General Manager of the Copter Hotel in Glasgow, suggests that in many respects lip embodied what any good manager should be doing investing in their people. However, she also outlined a number of criticisms. Many companies that have attained the lip Standard often already eave good HRS systems and procedures in place so gaining the award may simply be nothing more than a bagging process. Moreover it is a bagging process that generates a lot of paperwork and bureaucracy, with the awarding body often using obscure and confusing jargon. She also suggests that the cost of lip accreditation may well be prohibitive, As a management model it can deliver, but in my opinion EH for the privilege of a branding exercise cannot be justified. It if was my personal money? I dont think so. This latter point concerning the costly nature of lip accreditation could be articulacy important for smaller companies who predominate in tourism and hospitality. The CHIP has recently estimated that the total cost of seeking lip is between EH-EYE 000 depending On the size of the Organization and how much consultancy support the organization uses. Derived from Scott (1999); CHIP (2006). Class room Activity: PA. Devise and justify plans for the development of skills for management and staff in a selected service industry business. (AC. 2) (This is a class activity and once the activity is carried out by the tutor then type the class activity and attach it with your assignment) MGM: Review the demand supply of labor based on occupation in the context of your chosen hospitality organization. DO: Describe the overall objectives of your chosen hospitality organization, and demonstrate the current workforce position. Conclusions Recommendations You are required to write conclusions to your assignment. The conclusion allows you to have the final say on the issues you have raised in your assignment, to summarize your thoughts, to demonstrate the importance of your ideas, and to propel your reader to a new view of the subject. It is also our opportunity to make a good final impression and to end on a positive note. Your conclusion can go beyond the confines of the assignment. The conclusion pushes beyond the boundaries of the prompt and allows you to consider broader issues, make new connections, and elaborate on the significance of your find nags. Note: To achieve a Merit, your work must show evidence of all three Ms i. E. MI /MM/ MM. Not just the examples given above. To achieve a Distinction, your work must show evidence of ALL three Ads Achievement of Pass, Merit and Distinction Grade Achievement of a Pass grade: A pass grade is achieved by meeting all the requirements defined in the assessment criteria for pass for each unit. Achievement Of a merit grade To achieve a merit grade you must achieve a pass grade and also your essay/ assignment/coursework demonstrates your abilities and skills in the following areas: MI identify and apply strategies to find appropriate solutions Unselect/ design and apply appropriate methods/ techniques MM present and communicate appropriate findings Grade Descriptors: Merit Indicative Characteristics MI Identify and apply strategies to find appropriate solutions effective judgments have been made complex problems with more than one variable have been explored an effective approach to study and research has been applied MM Select/design and apply appropriate methods/techniques relevant theories and techniques have been applied a range Of methods and techniques have been applied a range of sources of information has been used the selection of methods and techniques/sources has been justified the design of methods/techniques has been justified complex information/data has been s ynthesized and processed appropriate learning methods/techniques have been applied VI Present and communicate appropriate findings the appropriate structure and approach has been used coherent, logical development of principles/concepts for the intended audience a range of methods of presentation have been used and technical language has been accurately used communication has taken place in familiar and unfamiliar contexts The communication is appropriate for familiar and unfamiliar audiences and appropriate media have been used. Achievement of a distinction grade TO achieve a merit grade you must achieve merit grade and also your essay/ ODL: use critical reflection to evaluate own work and justify valid conclusions Take responsibility for managing and organizing activities DO demonstrate convergent/lateral/ creative thinking Structure and Format for report writing, essay format and class room activity (Assignment) You are advised to use the following format Title page -? The details of author, circulation, purpose of submission and date. Contents -? With page numbers. Introduction -? The background, the issue and the aim of the investigation. With headings and sub-headings clearly showing who ICC assessment criteria overfed e. G. (AC 1. 1) Conclusions -? Overall findings of the investigation: the overall picture that has emerged and the implications. References _ Identification of literature and other sources used and referred to in the text. Appendix A: Plagiarism and Collusion Any act of plagiarism and collusion will be seriously dealt with according to the regulations. In this context the definition and scope of plagiarism are presented below: Using the work of others without acknowledging source of information or inspiration. Even if the words are changed or sentences are put in different order, the result is still plagiarism. (Cornell 2003) Collusion describes as the submission of work produced in collaboration for an assignment based on the assessment of individual work. When one person shares his/her work with others who submit part or all of it as their own work. Appendix B: Harvard Referencing System Any information that is not yours needs to be referenced or else turns to be plagiarism. Copying from someones work can be unintentionally if you are unaware of the rules of acknowledging and referencing direct quotations. The Harvard system of citation requires you to acknowledge certain information which are mainly the surname and year of publication within the text.

Developing a marketing strategy for a multinational company Essay

Developing a marketing strategy for a multinational company - Essay Example Individual branding will elevate the new notepad to reach high market standards. This might trigger customers to try other Lenovo products hence paving way for other products to penetrate the new market (Johansson, 2012). To effectively advertize the new notebook into foreign countries Lenovo will use a global advertising strategy. A Global advertising strategy allows a company to adopt or adjust its advertisement to suit the needs of a foreign country’s citizens while maintaining the global reach. Unlike international advertising, global advertising can modify ads to appeal readily to the locals. The contents of Lenovo advertisement will be amended to suit different foreign countries’ styles. Changing advertisement materials might reduce the adverse impacts brought by cultural differences and language barriers. Benefits associated with using a global advertisement strategy include being able to reach people in multiple countries while maintaining respect for each of their culture. A world advertising strategy maintains consistency in the messages sent across the globe. This can create synergy and a common identity among consumers of Lenovo’s products (Johansson, 2012). Lenovo will be looking to introduce the new notepad in South Africa. To effectively introduce the new notebook into the South African market, it is important to carry out a market segmentation analysis. Doing this will ensure the company better understands the country’s market dynamics and needs. The country is at 30 degrees south and 25 degrees east. South Africa covers 471,000 square miles with a population of 59.98 million as at 2009.The South African population is of youths aged between 18 and 35. They make up almost 60% of the country’s total population. Majority of South African people are computer literate. South Africa has seven international airports meaning that the country is easily accessible by air. The